NOVUHAIR HEAD BAGS AGORA AWARD

Ms. Velilla.jpg

President and CEO Wins in the Individual Category of the 37th Agora Awards

Quezon City, Philippines – Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards.  Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss.

Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies.  It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.

Agora Award.jpg

FROM HUMBLE BEGINNINGS TO BIG WINNER

Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books.  Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.

Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients.  It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. 

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss.  This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today.  It is widely accepted not only here in the Philippines, but also in other countries.  It is set to enter the international market, starting with the United States (US), in December of this year.  Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing.

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.

The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.

“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare. 

“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God.  That’s our winning formula,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit http://www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Marriage as Relationship of Love: The Joys and Challenges of Married Life Today

Marriage is an act of being joined together of two people, usually of opposite genders or sexes. It is also an act done with God as the principal witness, therefore, the most conventional and popular way of doing so is by a church wedding with cultural injected ceremonies and traditions. It is though taken for granted now-a-days. With the onset of the “infidelity” epidemic, it is now easier to break the bond of marriage, which is not- still and always will be- acceptable by God. Because in the first place, God is the perfect example of love and the couple vowed in His name that they will follow his example. Well, before I indulge myself too deep in the argument of infidelity, what has marriage have to offer then and now?

Culturally speaking, in the old times, men has to prove their worth to a girl’s family before he can ask her hand in marriage. He can only court her at her parent’s house and give gifts to prove how much he can provide for the girl’s needs. It is then much harder for the guy to get the girl. It takes a whole lot more courage and love to have the girl he wants to be with for the rest of his life. In some other cultures, however, in order to retain the status of a family, they engage their children into arranged or forced marriages. Some flourished in their relationships. But are they really happy about it? We don’t really know. Some, on the other hand, never found their true love. Where is the joy in that? In any case, in contemporary times, the culture, tradition, or perception of marriage revolutionized. People are more liberalized. Divorce, annulment and legal separation came into picture and destroyed a lot of relationships. Most marriages starts with merely infatuations and puppy love and ends very early with just shallow and unacceptable reasons. It is much easier to marry. I personally think that this is the reason why people does not see the real meaning and importance of love and family.

In a married couple’s life, there are- if not a few- a lot of changes that the couple has to adjust. In the first place, they accepted the person they married to be their partner for the rest of their lives. They must therefore act in accordance to a married person’s life (which is of course very stereotypical-nonetheless). Yes, there is romance, intimacy and exclusivity. There are much more responsibilities in a married couple’s life- and all that are expected to be met. They must work hard to keep their light of marriage burning. There are countless joys and innumerable challenges. There are much more things to sacrifice in order for marriage to last. To show their love, both husband and wife must be willing to sacrifice for the other and for their family as well. Well, of course according to right conduct and welfare of the person. Both should have the relationship of give and take, care for one another, and have their share in each other’s welfare and development. There are a lot of moments wherein a couple can spend time-intimate and romantic- together like going on trips or simply dine out and the like. One of the most wonderful joys in a married life is being blessed with a child. However, the challenge is to raise the child together. The joy of having a wonderful life partner is beyond words can compare but the challenge is how to keep it.

In life, there are a lot of temptations to a married couple’s life. However, if one is built on a strong foundation, the rock, their commitment can go a long way. It is not easy because these challenges can either make or break you but expect that it will be rewarded by God with overflowing blessings and favor upon your lives. The real joy in marriage, therefore, is knowing that God is blessing your marriage and the challenge is following His plans for your own family.