NOVUHAIR HEAD BAGS AGORA AWARD

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President and CEO Wins in the Individual Category of the 37th Agora Awards

Quezon City, Philippines – Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards.  Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss.

Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies.  It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.

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FROM HUMBLE BEGINNINGS TO BIG WINNER

Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books.  Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.

Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients.  It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. 

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss.  This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today.  It is widely accepted not only here in the Philippines, but also in other countries.  It is set to enter the international market, starting with the United States (US), in December of this year.  Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing.

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.

The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.

“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare. 

“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God.  That’s our winning formula,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit http://www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

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NOVUHAIR’S INFORMATIVE TRUTH ON HAIR CHEMICALS

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We may not be aware that we are unknowingly putting harmful chemicals on our hair thus resulting to general conditions such as migraine, nausea and skin rashes. The symptoms may be quickly attributed to stress but if you look closer to that hair product you’re using, you’ll be surprise to find the culprit.

Popularity does not equate to safety, some popular brands sold in the market are loaded with mildly toxic chemicals that may be harmful in prolonged use.

Novuhair, Nature’s answer to hair loss, gives you the lowdown on these chemicals to help you with your choices.

Myth: Shampoo must produce lots of lather in order to properly clean your hair.

Truth: Sodium Lauryl Sulfate (SLS) is a compound that helps shampoo and other cleaning product in producing foam and bubbles. Though it may effectively remove hair build-up, it can also strip off essential oils that is needed to keep your hair healthy.

Myth: Parabens has an anti-bacterial compound benefits that outweighs the harm.

Truth: Parabens are basically used to prolong the shelf life of hair and cosmetic products mostly for its antibacterial purpose. Symptoms that are related to over exposure to parabens are Atopic Dermatitis and Rosacea. Further studies also show that use of products with parabens accelerate skin damage and aging related to sun exposure.

Myth: My hair smells terrific! I love the perfume scent on my hair product.

Truth: A nice whiff of perfume might not be harmful but the fragrance that is mixed in your hair product might have come from harmful substances from highly toxic ingredients which can lead to Allergic reactions and mood swings. That perfume is better off somewhere else.

Myth: Hair products that promise straightening and smoothening effect use non-toxic Sodium Hydroxymethylglycinate as a natural preservative.

Truth: Sodium Hydroxymethylglycinate is a substance used in making your hair soft and bouncy, although it is considered natural preservative, also releases formaldehyde which can lead to skin and eye irritations. Prolonged use may also affect your immune system.

Use of some of these chemicals combined may also result to hair loss and other hair problems, thus, it is important to be an informed consumer. A lot of new products have saturated the market hence, read the labels for fine prints before buying.

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Novuhair, nature’s answer to hair loss is made of 19 Natural ingredients which includes herbal components such as moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint. Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying, hair dryness and itching.

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Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit http://www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.