NOVUHAIR HEAD BAGS AGORA AWARD

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President and CEO Wins in the Individual Category of the 37th Agora Awards

Quezon City, Philippines – Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards.  Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss.

Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies.  It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.

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FROM HUMBLE BEGINNINGS TO BIG WINNER

Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books.  Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.

Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients.  It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. 

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss.  This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today.  It is widely accepted not only here in the Philippines, but also in other countries.  It is set to enter the international market, starting with the United States (US), in December of this year.  Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing.

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.

The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.

“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare. 

“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God.  That’s our winning formula,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit http://www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

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Women as Superheroes: Feminist Journeys in Philosophy of Myth and Popular Culture (late post)

Joseph Campbell was an American mythologist and writer who coined the term monomyth, which is another term for a hero’s journey. The hero’s journey comprises of three main parts: Departure, Initiation and Return. The Great Myth was taken from a male point of view. The story tellers and chroniclers are all males. The focus of the Great Myth is the Masculine Journey. To bring female heroes in, Campbell turned to fairytales. Here, Story tellers are women as told to children. However, the famous ones are still men. In contemporary story telling, there came the comic superheroes. “superheroes” were trademarked and co-owned by DC Comics and Marvel Comics. A superhero must have extraordinary powers, skills, and equipment, he must have a secret identity and definately a strong moral code. From 12% Female writers, now there is only a little morethan 1%. In a female counter part of superheroes, there are three life stages. One is a maiden, a young and inexperienced. Her virtue is beauty and youth, she’s passive and patient and endures waiting. Second is a mother. Her virtue is nuturing. The last is a crone- an old woman. A Warrior woman, is strong and courageous. Another argument presented is having a super hero and being one. It is defining female identity as having a (men) her in our/her life (romantic interest). Heroes like Darna, Isis and Wonder Woman, all beautiful and passive and trying to save the world. Hetero-breeding superheroes: Scarlet witch. Moral code: the female superhero in relation to self autonomy is connectedness. Diversity of Images- Tokenism gives us an example of like that of Batwoman as a lesbian. In my own opinion, the points are well taken. The role of men in mythology are great but women are that of equals too. Beauty and power is not lesser than that of men. However, there is some part that depicts women very diversified. Like that of Bat Woman as a lesbian. It doesn’t really make sense why women have to be represented in comics like that. In any case, the role of women in being a hero is not of weaker or less valuable that that of representation. In terms of gender issues, there is streotyping when it comes to gender roles in society since our ancestor’s times but right now, the continuing development in global scale doesn’t anymore hinder the women or deprive them of equal rights to that of men’s. In fact, women’s role today in families especially in single parenthood is that they are represented as heroes as they can work and build their families on their own. It is proven by facts.