REGION 10 GOES MADRID FUSION 2017 FEATURING THE BEST OF THE BEST

PRESS RELEASE

POST MADRID FUSION 2017

By: Arnold A. Alesna

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Madrid Fusion 2017, the biggest food event of the year, went into a spin as Region 10 brought in the best of the province in a variety of kakanin. With Regional Director Marie Elaine S. Unchuan of the Department of Tourism (DOT) leading the way, Region 10 aimed to win the heart and stomach of all attendees of the event, local and foreigner alike.

With this year’s delivery of the best delicacies from the region, RD Unchuan aimed to let people knew that there is truly more than what is known about Region 10. From point to point of the region, the whole Region 10 DOT was ready to wow those in the event with what they were presenting in the 3-days event. From Bukidnon to Misamis Occidental, a good selection of delicacies was presented as part of the gastronomic wonder of the region. The delegations are as follow: RD Marie Elaine S. Unchuan – DOT10, Josephine H. Roque – DOT 10 Focal Person, Leonila S. Arguelles – Kitchen Focal Person, Chef Benzar Aradani , Camille Ambalario – Chef’s Assistant , Nelia B. Lee (Food Sponsor), Agnes Garcia Sue (Food Sponsor – Clarin, Misamis Occidental), Mayor Clive Quino and Mrs. Rina Quino (Food Sponsor -Manolo Fortich, Bukidnon) with other DOT 10 personnel.

People were won over by the delicious suman from Clarin, Misamis Occidental, the crunchy peanut brittle, the delicate pastel by Vjandep from Camiguin, that grated young corn delicacy called binaki and chicharon from CDO, the peanut goodness of Cheding’s from Iligan City ad the sweet pineapples of Manolo Fortich, Bukidnon. Paired off with it were the various coffee goodness of the region. Not only are delicacies featured but also the Humba de Oro and Ostrich Salpicao; two dishes displayed during the regional lunch last April 8 under the careful hands of Chef Benzar Aradani.

A good number of gastronomic wonders are to be expected and seen at this year’s Madrid Fusion. Region 10 was all set to give and serve their own tongue-wonder creations and win the hearts of people to come and explore and taste what they have to offer as a region, as a province and as Mindanao.

SUMAN SA CLARIN MADRID FUSION 2017

SUMAN NG CLARIN, FEATURED FOOD ITEM AT MADRID FUSION 2017

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April 6-8, 2017 was a busy day for all foodies and food entrepreneur as Madrid Fusion 2017 took place at the SMX Convention Center in Pasay City. The whole place was like a hive, buzzing with activities and people.

Part of the Region 10 contingent was the product from Clarin, Misamis Occidental – the various sticky rice cakes or suman ng Clarin. Nearly all 17 flavors were displayed for tasting and sold in the 3-day event. ASEC Fredrick Alegre, along with some visitors, was wowed with the number of flavors that Clarin was able to showcase during Madrid Fusion, knowing that this is the first time that the said municipality has joined in this kind of event. The flavors of Clarin’s suman were as follow:

Mango – sticky rice with ripe mango slices, cooked in coconut milk and sugar.

Pinya – sticky rice with ripe pineapple slices, cooked in coconut milk and sugar.

Durian – sticky rice with durian slivers, cooked in coconut milk and sugar. The durian’s strong scent is not present, making this a delightful way of enjoying the fruit.

Tsokalate – sticky rice with tablea made into a spread, cooked with coconut milk and sugar; making this rich in local flavors.

Tsokolate with Mani – similar to tsokolate with added with peanut flavor coming from processed peanut spread. Also cooked in coconut milk and sugar.

Moron – a classic suman in the Visayan region.

Balintawak – created in honor of a place where it was made, this sticky rice goodness is with coconut meat made sweet by cooked coconut milk/oil (latik).

Classic – this is your standard sticky rice, wrapped in leaves and cooked using coconut milk and sugar.

Carrot – with shredded carrots made into a slightly sweet paste, this is mixed into the sticky rice and then wrapped in leaves before being cooked in coconut milk and sugar.

Ube – another root crop common in the area, the purple yam is made into a semi-sweet paste that is mixed with the sticky rice before being wrapped in leaves. Cooked with coconut milk and sugar.

Keso/Queso – slices of cheese are added into the sticky rice mix and then cooked with coconut milk and sugar. The cheese melts into the sticky rice making it more creamier in each bite.

Choco Moron – the classic suman of the Visayas region with chocolate jame added into it. Cooked in coconut milk and sugar mixture.

Buko – sticky rice with strings of young coconut meat added into the mixture. It is also cooked with coconut milk and sugar, making it slightly sweet and delicate.

Peanut – this is your locally processed peanuts, finely grounded and made into a near paste in texture then added into the sticky rice mixture before being wrapped in fresh banana leaves. Cooked with coconut milk and sugar, this suman creation is both delicate and with a crunch.

Latik – the sweetened form of the coconut milk, cooked till dark in color and then added into the sticky rice mixture before being cooked in coconut milk and sugar.

Adlai – two types of rice mixture was used in this suman. One is your standard sticky rice and another is one that is high in fiber. This suman creation can be considered healthy because of the high fiber content that helps in the digestion of food.

Langka/Nangka – slivers of ripe langka (visayan: nangka), is place into the sticky rice and then wrapped in fresh banana leaves before being cook in their standard coconut milk-sugar mixture.

People can’t have enough of this sticky rice mixture that some even came back to buy more of it. They can’t believe that you can have that many variations of sticky rice creations and still be delicious and true to the nature of suman. Such were the feedback given especially during the 3 rd -day Regional Lunch, which was attended by all the delegates present in the event.

As of the moment, this sticky rice cake creation can be bought in the House of Suman in Clarin, Misamis Occidental. For further inquiries regarding the product, you can reach the PR/Social Media team of TBDC thru 09778400606 (Kezia Noblia – Account Director).

Liquido Maestro Kalel Demetrio

DREAMS ARE MADE BY LIQUID GOLD

by Arnold Alesna

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When a dream is driven by passion, there is no reason for it not to come into reality. Such is the case of known liquid chef, Chef Kalel Demetrio – the man behind the name Liquido Maestro (Liquid Master).

From humble beginnings, he worked his way up and be where he is now. From a simple restaurant staff, to a bartender, to a name and status he desired now, he never forgets his humble beginning.

As a liquid chef, Kalel has never strapped himself down to simply creating cocktails – which is common to most mixologist, he pushed himself in creating innovative infusion and drinks suitable to all ages.

From simple juice or iced tea with a twist, to cleverly mixed smoothies and satiny smooth cocktails, Kalel will show you what he can do and what his mind can create. An advocate of the farm-to- glass principle, he believes that nature has given us a lot of things to use and enjoy as a consumable item.

Not only can he create drinks of wonder but also food of delights. He has collaborated with other restaurants creating flavors that are tongue-talizing to one’s senses. He also now have a restaurant where in shows his kitchen and bar skills. Like any other chef’s, he believes in stimulating the senses of people to enjoy the bounty coming from Earth. Not only are his drinks visually and taste bud-dancingly good but also has texture and scent delight. He likes to explore the local market of a certain place to know the community and see what unknown goods he can harvest and try in his laboratory. Part of the long list of bars and restaurants wherein his creations are featured are: Big Bad Wolf, Gorda and Green Pastures.

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He is a man of duty and obligation. Kalel knows how to balance his personal life with that of this work demand; a caring individual to those who are close, important and of value to him. Despite his tight work schedule, he still manages to give time and space to himself and those he love.

Liquid may be his working craft but Kalel delivers with a punch to remind you of the experience you had with his creative concoction.

Press Release*

Wild Juan

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April is a busy month for a good number of people in the food service industry as Madrid Fusion 2017 takes place.  From April 6 – 8, 2017 at the SMX Convention Center in Pasay City, people from near and far places come together to share their passion for food.  Part of the delegation representing Calabarzon is the chef behind the placed tagged as “definitely not your ordinary food find among the rising places at Tagaytay Ridge”; this is Chef Thomas Murillo of Wild Juan.

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His love for food started young and he took his first step towards it during his sophomore year as a Consular and Diplomatic Affairs student at the College of Saint Benilde.  He decided to take commercial cooking and culinary arts at First Gourmet Academy and had his apprenticeship at 2nds after.  This lead him further by becoming one of the pioneering member behind Paprika PH and years later his own restaurant at a family-owned place at Tagaytay Ridge.  Wild Juan is born.

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Wild Juan bears the concept of East meets West and is delivered with the hospitality of Filipinos in the Southern part of Luzon.   His food creations are something that we are all familiar with but are delivered with a twist and flair.  Perfect sample are the Sisig Paksiw, Krispy Kasoy Kare-Kare (KKK) and Gumbulalo.  Three common dishes but comes with a new level of flavor and goodness due to techniques and passion.

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Learning never ends for Chef Thomas as he earns his NCII Commercial Cooking and ServSafe:  Food Safety & Sanitation certificates.  He pushes himself to be the best and at par to the world, thus making his quality for food high and passion much higher.  He doesn’t stop there as he then shares his knowledge and passion this coming Madrid Fusion 2017 to foreign delegates and proudly represent Calabarzon.

Chef Thomas Murillo, stays humble yet proud of his craft thus from love of food it now is a burning passion.  Come at the biggest food event this season at the SMX in Pasay or visit Wild Juan located at KM 68 Tagaytay-Nasugbu Highway and experience the comfort and passion that he shares at every plate served.

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The Wild Juan is located at KM 68 Pinesville, Tagaytay- Nasugbu(National) Highway, Tagaytay City, 4120, Philippines

For Inquiries/reservation: +63 9154324196    +63 9178404211

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Jose Mari L. Yupangco of Yamaha at Asia Leaders Forum Davao

On March 30, 2017 from 10AM to 4PM, another Asia Leaders Forum in Real Estate will be launched in Davao this time with the collaboration between Yupangco Electronics Corporation (Distributor of Yamaha Sound and Audio Technology) headed by Jose Mari Laurel Yupangco, the grandson of our former President of the Philippines (Jose P. Laurel) and TAG Media and Public Relations headed by Engr. Grace Bondad Nicolas (Entrepreneur, Broadcaster, Writer, Public Speaker).

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Just last month, January 31, 2017 at Misono Japanese Restaurant in Makati, the first of its series for this year under Asia Leaders Forum has been launched with speakers that includes Dr. Elton Tan of E-Hotels, Robert Laurel Yupangco of Zoomanity Group, Engr. Ben Co of BSC Construction, Mario Berta of Flyspaces, Congressman Prospero “Butch” Pichay of Surigao Del Sur, Koo Kwan Kon of Global Morning City Development, Tanya Llana of Victoria Court, LiZan Kuzter of Impact Hub Manila among others. Attended also by representatives from SMDC, ProFriends, DMCI, DibZ and Megaworld.

The subject matter experts are trail blazers in their fields. Participation at Asia Leaders Forum will give you the competitive edge you need to beat the myriad of other real estate participants chasing deals. These experts will share with you their strategies and on how to utilize the power in you to promote the Philippines.

For this year of ASEAN 50th Anniversary and the chairmanship of President Rodrigo Roa Duterte, all eyes are focus to the Philippines as the hosting country, it’s time to showcase the skills of the Filipinos and the Philippines products and services. Asia Leaders Forum is just one way to promote the backbone of any organizations and our world class infrastructures and talents.

The objective of the forum is to promote the Philippines as the premier business hub in Asia and to share to participants the updates with regards to the real estate landscapes in the Philippines & beyond, technology & digital marketing and the government mandates and initiatives to improve the real estate sector in the country and the preparations we are doing for ASEAN 50 since foreign tourist and investors are coming in.

For more information, please contact grace@tagmedia.asia or call 09166299381.

POLICE CHIEF INSPECTOR JOVIE ESPENIDO DECLARES OZAMIZ AS NEAR 0 DRUG ACTIVITY CITY IN THE SOUTH

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Ozamiz City – New Police Chief Inspector Jovie Espenido declares that Ozamiz City is a near – 0 – drug free activity in the whole of Misamis Occidental. Out of the 10 drug test buy activity conducted, only 2 of it held illegal drugs and it is not clear whether the source is from the city itself or from another location. Transferred from Albuera, Leyte last 2016, Police Chief Inspector Espenido is glad to find the local government open to discussions on drug bust activities in the city. After being tagged as the new drug-buster of Leyte, Espenido is now faced with clearing the name of Ozamiz City as an active drug activity place in Mindanao. From the latest regular session meet last January 16, 2017 held at the city hall of Ozamiz, he was invited to present his assessment on the latest drug activity in the city. For him, this open door policy exhibited by the local government is a positive sign for him to create a good relationship with the local government and the police force. Based on his assessment report presented to the local government, the drug activity of the place is quite minimal compared to the perception of those non-residents of the said city. His is quite positive that this present trend will lead from minimal to 0-drug related activity in a couple of years since the local government is in full support in eradicating all illegal drug activity in their city. From the side of the local government, they are quite pleased with the assessment report presented by the new police chief inspector and shall continue to maintain an open door discussion with the police force to help eliminate the false assumption held by those who has initially believed in the high drug activity in the city. This latest development between the police force and the local government is a clear sign of a hand-in-hand cooperation and relationship in fighting all illegal drug activity in the area of Misamis Occidental starting with Ozamiz City.

Meeting held in Ozamis City on Peace and Order

OZAMIZ CITY- Last December 28, 2016, The Local Government of Ozamiz City held a Peace and Order Meeting to foster improved coordination among various institutions, agencies and other stakeholders to bring about a more peaceful Ozamiz City.

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During the event, Mayor Reynaldo “Aldong” Parojinog was overwhelmed over the presence of the City Peace and Order Council members who wholeheartedly supported his administration. “Operation Tokhang led by the City PNP has given us and the Ozamiznon a sound sleep. This is the result of our renewed trust and full cooperation with the PNP.” Parojinog said. “Regaining trust and strengthening our unity will truly make our goals and objectives possible,” Parojinog added. He also said that the City government of Ozamiz is very serious in eliminating the illegal drugs and helping the victims to surrender to law enforcers. “I would be very happy seeing illegal drug dealers, pushers, users, victims and patients who willfully surrender before the government.

This and more could have not been possible without the full support of all Ozamiznon.” Parojinog said. Police Chief Inspector Jovie Espinido, Lt. Col. Hadjial Talib, Prosecutor Gines Beduya, Vice Mayor Nova Princess Parojinog, DILG Provincial Director Pablio Benitez Jr., CLGOO DILG Ozamiz Jenny Villagonzalo, Gilron Sumalpong of NBI among others were in attendance during the Meeting.

NOVUHAIR HEAD BAGS AGORA AWARD

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President and CEO Wins in the Individual Category of the 37th Agora Awards

Quezon City, Philippines – Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards.  Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss.

Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies.  It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.

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FROM HUMBLE BEGINNINGS TO BIG WINNER

Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books.  Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.

Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients.  It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. 

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss.  This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today.  It is widely accepted not only here in the Philippines, but also in other countries.  It is set to enter the international market, starting with the United States (US), in December of this year.  Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing.

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.

The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.

“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare. 

“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God.  That’s our winning formula,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit http://www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

NOVUHAIR’S INFORMATIVE TRUTH ON HAIR CHEMICALS

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We may not be aware that we are unknowingly putting harmful chemicals on our hair thus resulting to general conditions such as migraine, nausea and skin rashes. The symptoms may be quickly attributed to stress but if you look closer to that hair product you’re using, you’ll be surprise to find the culprit.

Popularity does not equate to safety, some popular brands sold in the market are loaded with mildly toxic chemicals that may be harmful in prolonged use.

Novuhair, Nature’s answer to hair loss, gives you the lowdown on these chemicals to help you with your choices.

Myth: Shampoo must produce lots of lather in order to properly clean your hair.

Truth: Sodium Lauryl Sulfate (SLS) is a compound that helps shampoo and other cleaning product in producing foam and bubbles. Though it may effectively remove hair build-up, it can also strip off essential oils that is needed to keep your hair healthy.

Myth: Parabens has an anti-bacterial compound benefits that outweighs the harm.

Truth: Parabens are basically used to prolong the shelf life of hair and cosmetic products mostly for its antibacterial purpose. Symptoms that are related to over exposure to parabens are Atopic Dermatitis and Rosacea. Further studies also show that use of products with parabens accelerate skin damage and aging related to sun exposure.

Myth: My hair smells terrific! I love the perfume scent on my hair product.

Truth: A nice whiff of perfume might not be harmful but the fragrance that is mixed in your hair product might have come from harmful substances from highly toxic ingredients which can lead to Allergic reactions and mood swings. That perfume is better off somewhere else.

Myth: Hair products that promise straightening and smoothening effect use non-toxic Sodium Hydroxymethylglycinate as a natural preservative.

Truth: Sodium Hydroxymethylglycinate is a substance used in making your hair soft and bouncy, although it is considered natural preservative, also releases formaldehyde which can lead to skin and eye irritations. Prolonged use may also affect your immune system.

Use of some of these chemicals combined may also result to hair loss and other hair problems, thus, it is important to be an informed consumer. A lot of new products have saturated the market hence, read the labels for fine prints before buying.

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Novuhair, nature’s answer to hair loss is made of 19 Natural ingredients which includes herbal components such as moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint. Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying, hair dryness and itching.

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Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit http://www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Johann’s Cuisine Joins the Frontier of The Food Business in Dine Philippines 2016

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Dine Philippines 2016, The Food Business and Tourism Caravan is going to be held at the SMX Convention Center of SM Lanang in Davao. Along with its media and local partners, this year’s theme is Think Big, a way of Dine Philippines in encouraging food entrepreneurs to join and be part of this year’s food tourism event.

Joining this year as a local partner is Johann’s Cuisine from Ozamiz City, along with Kuya J’s, Marco Polo Hotels, Chippens Catering Service and others. Johann’s Cuisine is one of the prime food businesses in Ozamiz City that serves grilled and local dishes that they are known for. For this food tourism caravan, Johann aims to delight the people by showcasing the beauty of a local fish found only in their area called Laya and the different ways of doing Kinilaw with Biasong and Tabon tabon as two of the ingredients.

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Located along Aguana St. in Ozamiz, you will find Johann’s Cuisine. This quaint food place is one busy hive despite its size. Known for its grilled dishes, people comes in for quick orders and good food. They also do local food catering and people gets to enjoy their offerings all year round – regular or special day it may be. Owned and managed by a man by which the place was named for, Johann Dagandara aims to let people know of his home place as a note worthy place to visit and explore – through his food offering in this food-tourism caravan event. So when in Ozamiz City, drop by at Lam-An Highway, Ozamiz City or you may call them at 088-521-4351 ; 0920-9459139; 0999-8717631; 0907-4735804

Come and visit the Dine Philippines 2016 Food Business and Tourism Caravan on October 4, 2016 at the SMX Convention Center of SM Lanang in Davao and experience food in gastronomic proportions and tourism in a plate. This event is made possible by Nestle Professional and Nestle Alegria as co-presenter’s, and endorsed by the Department of Tourism (DOT) and Commission on Higher Education. (CHED)